Febrero. 2016
 << <En 2019> >>


¿Quién está en línea?

Miembro: 0
Visitante: 1

rss Sindicación

Anuncio de los artículos posteados en: Marzo 2016

24 Mar 2016 
WASHINGTON -- Donald Trump, the winner in two of the first three states in the presidential primary season, has long been laying the groundwork for more victories in March, when two dozen states go to the polls, new campaign finance reports show.

In January, his campaign had roughly 100 people on its payroll and field consultants and offices from Alabama to Texas, giving him a head start on connecting with voters as the primary calendar intensifies.

He has so far invested about $17.5 million into his bid, a fraction of what most of the other candidates have spent.

But Trump has been able to pump money into employees and offices in part because he saves cash in important ways: He doesn't do traditional fundraising, which can be pricey, and has done far less advertising than is typical for a leading presidential candidate.

The robustness of Trump's field operation as outlined in the January fundraising reports looks more like that of Democrats Bernie Sanders and Hillary Clinton than any of his four Republican competitors. The new report shows he increased his spending in January to $11.5 million.

At the beginning of the year, Trump had more salaried campaign employees than Texas Sen. Ted Cruz or Florida Sen. Marco Rubio, whom he has identified as his two closest competitors. In addition, Trump had at least 17 paid field consultants in states beyond the first four to vote, a network that touched Alabama, North Carolina, Ohio and Virginia.

And his campaign was already paying for office space in eight states that vote in March. Sanders and Clinton each had a presence in at least a dozen states voting in March, their January campaign finance reports showed.

These fundraising reports filed Saturday with the Federal Election Commission show Sanders significantly outspent and raised more than Clinton in January, but he had half the amount of cash on hand as she did.

Other Republicans -- perhaps focused on notching a win in one of the four February voting states -- didn't appear to be thinking much about March back in January, that month's financial reports show.

Ohio Gov. John Kasich had two offices in March states (including one in his home state), Rubio one and Cruz none, though his campaign headquarters is in Houston, where voters weigh in March 1. His campaign declined to tell reporters on Saturday how much they've raised in February.

Rubio's campaign said it will open a Georgia office on Monday, and earlier hung its shingle in Birmingham, Alabama, and Maple Grove, Minnesota.

Rubio's campaign -- which appeared to have no March state Hire Wayne Lippman field staff in January -- is now redeploying people from Iowa and New Hampshire. Among the recent hires is Chip Englander, who had been Rand Paul's presidential campaign manager. Based in Ohio, he'll oversee Rubio's efforts in the Midwest.

Cruz's campaign showed payments to a handful of strategists in March-voting states, including Michigan.

The campaign finance reports show Kasich and Rubio had little cash to work with in January: They started the month with $1.5 million and $5 million, respectively. Both insist they can pick up new donations after former Florida Gov. Jeb Bush ended his presidential bid on Saturday. Cruz had $13.6 million at the beginning of February.

With so many states on the cusp of voting, presidential campaigns typically rely on television commercials as a way to spread their message far and wide.

Trump put about $10 million into his advertising plan for the first four states. That's less than the $17 million Rubio's campaign has put into television and radio ads, advertising tracker Kantar Media's CMAG shows.

Cruz is spending a bit less than Trump on TV, but has counted on outside groups to chip in for him with favorable commercials.

Here again, Trump may have an edge: He has sworn off big-money help -- from anyone other than himself.

That means he can continue his pay-as-you-go campaign finance strategy while the other candidates either must spend time fundraising for their campaigns, or hope a wealthy donor decides to give big to an outside money group that will lend a hand.

© 2016 CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.

Admin · 21 vistas · Escribir un comentario
11 Mar 2016 
Email marketing is an excellent way to make money online and work from home. It is great because you do not need your own website, or even your own product, to make money using email marketing. You just need a list of people to contact

You may never totally stop building your list, but your list does not have to be large in size to make money e-mailing to it. Let's take a look at four ways you can use e-mail marketing to make money online and work from the comfort of your own home.

1. Sell e-books, reports, or articles on your list. How to information is great if it solves a person's problems. So to make money this way you need quality information that delivers to the reader. Clickbank offers over 10,000 e-books. You can always create your own reports and ebooks out of private label right products too!.

2. Sell advertising. If you publish an online newsletter you can sell advertising it to your other subscribers or to people willing to pay to place their ad in your newsletter. Many e-zine publishers will sell solo ads and run those periodically out to their mailing list.

They will also include classified ads in their newsletter and charge according to the placement of the ad itself. You could sell a top sponsor ad for more than a classified ad placed in the middle of the newsletter.

3. Sell products.This is where affiliate marketing is so valuable. When you find a product you like, you can offer it to your list, and make money when some of them purchase at. For every sale you make you get paid a commission. You do not have to come up with a product idea, develop a way to charge for it, or do any shipping, when you are an affiliate marketer.

4. Sell subscriptions. If you find a membership-based product that can relate back to the niche of your mailing list, you can offer that in an ongoing residual income for making one sale. The nice thing about selling subscription or membership-based products, is that people stay Wayne Lippman Oakland subscribed to those allowing you to build a huge walk away income over a period of time.

This is four ideas on ways you can make money with email marketing. How you choose to do it is a personal choice! It all starts with building a list of your own, but the income can be excellent if you are willing to work at email marketing.

07 Mar 2016 
The following is a script from "The Future of Money" which aired on Nov. 22, 2015. Lesley Stahl is the correspondent. Shachar Bar-On and Alexandra Poolos, producers.

Tech giants like Google, Facebook, and PayPal are all steadily rolling out new-fangled services to turn our smartphones into digital wallets -- replacing cash and checks. And it's been reported that Apple is working on a new payment option to let iPhone users send money directly to one another -- as easily as a text message.

If this all seems cutting edge, you may be surprised to learn there's one country that adopted mobile money years ago: Kenya. Here in the U.S., we can use smartphones to pay for things, but you typically need to be linked to a bank account or credit card. In Kenya, you don't need a bank account, you don't need a credit history, or very much money for that matter, making this country in East Africa a giant experimental laboratory defining the future of money.

cellphonejpg.jpgAt a bus station in Nairobi, buses were not only loaded with humans and cargo, but with cash. It used to be the only way for people working in the cities to get money to relatives back in their remote villages.

Bob Collymore: You give the cash to the bus driver, and then you say, "When you get up to the village in Kakamega -- you will see someone at the crossroads. Give the money to him." Guess what happens? The money evaporates.

Bob Collymore, the CEO of Kenya's largest cell phone provider, Safaricom, says his company sought to solve the problem. While a majority of Kenyans don't have a bank account, eight in 10 have access to a cell phone. So in 2007, Safaricom started offering a way to use that cell phone to send and receive cash. They call it M-PESA: m stands for "mobile;" "pesa" is money in Swahili.

Bob Collymore: It is often referred to as Kenya's alternative currency. But safer and more secure.

Lesley Stahl: You're texting money?

Bob Collymore: You are effectively texting money.

"It is often referred to as Kenya's alternative currency. But safer and more secure."

Lesley Stahl: How sophisticated is the phone that you use for M-PESA? Is it a smartphone?

Bob Collymore: No, it's the cheapest phone you can have. It was designed to work at the lowest level of technology.

To get this currency you go to an M-PESA kiosk. I give the agent 3,000 shillings -- about $30 in cash, and she converts it to virtual currency on my account.

Lesley Stahl: This is pretty easy. It's not like opening a bank account.

There are 85,000 agents like her across Kenya, creating a giant grid of human ATMs. For most this is a side business: so a pharmacy will sell M-PESA or a roadside spice shop; this barber will give you a shave and Wayne Lippman M-PESA. And, yes, you can even buy M-PESA here.

Bob Collymore: This is bankless banking.

Lesley Stahl: You don't need all those branches.

Bob Collymore: You don't need the branches.

Lesley Stahl: You don't need the ATMs, windows.

Bob Collymore: Absolutely not.

Scrolling down the options on the phone menu: you can send money, withdraw cash, pay a bill, or buy goods and services. And everyone uses a PIN number for security. But this is not like paying with your smartphone in the U.S., because our devices are linked to a bank account or credit card. Most Kenyans who use M-PESA don't have a bank account: the phone is it.

kenyamain.jpgLesley Stahl: That's it?

Bob Collymore: Now you can spend that 3,000 shillings on anything!

[Daniel: I'm Daniel. Welcome in.]

Shopping in the name of journalism - I like this.

Lesley Stahl: Can I pay you in M-PESA?

Daniel: Yeah. Yeah. If you have it on the phone, just click the button and it goes.

Daniel says Kenyans use it for everything from taxis to taxes.

Lesley Stahl: Is it safer for you and for me to use M-PESA?

Daniel: Yeah, it's very safe.

Lesley Stahl: So do you use M-PESA to buy gas for the car?

Daniel: Absolutely.

Lesley Stahl: Do you pay all your bills with M-PESA?

Daniel: Most of my bills. In fact, I rarely go to the bank nowadays.

At my destination, I tried using the phone money.

Lesley Stahl: So, Daniel, I've never done this before. You're my very first M-PESA-

Daniel: M-PESA customer--

Lesley Stahl: Yeah.

Daniel: OK. I'll assist where necessary.

I typed in his mobile phone number, and the amount, the fare was 700 shillings, or $7.

Lesley Stahl: I'm going to give you a thousand.

Daniel: Oh, you're tipping with it. Thank you. God bless you, God bless you.

Lesley Stahl: I am. I am. Now, my PIN number.

Daniel: Your PIN number, yeah yeah. You have that?

Lesley Stahl: I have that. I have.

Daniel: Don't tell me that.

Lesley Stahl: No, I'm not going to tell you.

Daniel: That is for secret.

Lesley Stahl: OK, so what do I do now?

Daniel: Yeah. Now accept.

Lesley Stahl: Accept. OK.

Daniel: Yeah, it just come. [Bing!]

It Worked!

Lesley Stahl: And now I'm going to go spend some more money.

Anji: Hello.

Lesley Stahl: Hello.

Anji: How are you?

Lesley Stahl: I'm great. I love these bags. How much is this one?

Next, I buy a bag at Anji's curio shop with M-PESA.

previewkenya468770640x360.jpgLesley Stahl: Do you use it a lot in the store?

Anji: Yeah. It's like having bank in your pocket.

Lesley Stahl: This is really easy. Now that's the second time I've done it. I've sent it.

Anji: So wonderful!

My shopping ended with animals. No! I'm not buying a giraffe, but you can use your phone to feed one.

Lesley Stahl: Am I giving you your dinner?

While most transactions here are still in cash, M-PESA is used by over 19 million Kenyans or 90 percent of the adults -- from the well-heeled to the shoe shiner.

This technology was actually invented in England. But it is here in Kenya where innovation using M-PESA is taking off. We visited the iHub in Nairobi where local technology startups are inventing new ways to use mobile money.

ihub.jpgBob Collymore: And that mobile money system now acts as a terrific platform which a lot of other innovations has used as a springboard. And the new phrase around town is the Silicon Savannah.

Lesley Stahl: The Silicon Savannah?

Bob Collymore: Yeah, you have the Silicon Valley. And here it's the Silicon Savannah.

Today with M-PESA, Kenyans can get their salaries sent directly to their cell phones and they can open a savings account and earn interest on their cell phones.

We met Mary Tonkei, a Maasai dairy farmer, who sells milk in M-PESA, pays her farmhands in M-PESA, and even got a loan to buy more cows in M-PESA.

Lesley Stahl: And just a couple of buttons and then you buy a new cow?

Mary Tonkei: Yes.

Actually, Mary was able to buy two new cows. And she got a much better rate than she would've at a bank. Since the loan transaction was by phone, there was hardly any overhead.

Lesley Stahl: So it sounds like you're rapidly increasing your business.

Mary Tonkei: Yes, I'm increasing my business.

Lesley Stahl: Business is good?

Mary Tonkei: Yes. It's good.

We were surprised at how much M-PESA has changed life for the poor. In a slum called Kanaani, south of Nairobi, we met a pig farmer, Stephen Wainaina Waweru. Before M-PESA, like most Kenyans, he had no electricity. He used to rely on a kerosene lamp for light:

Stephen Wainaina Waweru: It gives smokes here.

It emitted toxic fumes, could cause fires, and at $200 a year, kerosene wasn't cheap. But Stephen recently upgraded. He got solar power, and his first light bulb.

lesleysolarlight.jpgLesley Stahl: Pretty good. It's lighting your room.

Stephen Wainaina Waweru: Yes. It lights the room all over.

A company called M-KOPA Solar invented a way to provide inexpensive power to the slums using M-PESA.

Lesley Stahl: So where is the panel? Is it up here?

Stephen Wainaina Waweru: Yeah the panel is up there.

Lesley Stahl: Can you show it to me?

Stephen Wainaina Waweru: Yeah, I can. See, up. Lemme show you. Here it is!

Lesley Stahl: Oh my goodness, it's little.

The unit costs about $180 - less than kerosene but still out of Stephen's price range for a single purchase.

But he paid only $35 upfront and then 40 cents a day in M-PESA for a year. And he never has to leave the farm: all he does is click his phone, which activates a chip attached to the panel to turn it on.

Lesley Stahl: When you're finished paying it off--

Stephen Wainaina Waweru: It shall be mine. No more cost.

The solar panel has changed his life: he can tend to his pigs at night and his children can study indoors without breathing toxic kerosene fumes.

Past efforts to introduce solar panels to the slums failed, in part, because they were stolen. This has been solved because the same chip that turns the panel on can also disable it.

Lesley Stahl: So if you don't pay up, they turn your lights off? They have the ability to turn ev-

Stephen Wainaina Waweru: These guys, they are excellent, Madame. Because once I don't pay, they don't have to come to me. The light just goes off!

Providing drinking water is another way M-PESA is making a difference. Nearly a third of Kenyans do not have access to clean water, often relying on a river or water trucked in by donkey.

But the village of Njogu-ini got a new pump for its well. Villagers pay for clean water by texting M-PESA to this meter box -- which unlocks the pump. A villager can get a full month's worth of water for around $6.

For decades, development advocates implored banks to open branches in remote places, but it made little business sense: nearly half of Kenyans live on just $2 a day or less. Their financial transactions were just too small.

Bob Collymore: People don't buy a packet of cigarettes. They'll buy a cigarette. And so we need to be operating at that level. People don't buy a tube of toothpaste. If you go into the slums, you will see people buy a squeeze of toothpaste. And so you have to operate at that micro level.

Lesley Stahl: Now, how can that be viable for you as a company? It's like they have no money.

Bob Collymore: Because we believe that if we have now 19 million people transacting small amounts, making small amounts, it will add up. For each transaction, there is a small fee.

Lesley Stahl: How much money annually does Safaricom make from M-PESA in Kenya?

Bob Collymore: A quarter of a billion dollars.

Lesley Stahl: A quarter of a billion dollars?

Bob Collymore: Yeah. You don't have to be greedy to be successful.

And you can be successful if you don't have to build thousands of branches, and pay thousands of tellers. Actually, when M-PESA started, Kenya's commercial banks implored the government to impose regulations to impede its development, but the government decided to take a hands-off approach, which is pretty unusual.

Bob Collymore: The most effective barrier for the success of mobile money around the world is the banking lobby. The banking lobby in most parts of the world is a very strong lobby. And banks have looked at what's happened in Kenya and have decided that they don't want to see that happening in their own countries.

Lesley Stahl: "Not in my backyard,"

Bob Collymore: Exactly. The banking regulators have been persuaded that this is a threat to the banking industry.

Lesley Stahl: And it is, isn't it?

Bob Collymore: Well, you know, it's-- we live in a disruptive world. Uber came along and completely disrupted a number of things. Not just the taxi industry. Airbnb has come along and has disrupted. And so we are in a disruptive world. And we just need to--

Lesley Stahl: This is another one like that.

Bob Collymore: Yes, it is.

Lesley Stahl: It is.

Bob Collymore: It is.

Lesley Stahl: And so the banking industry isn't crazy.

Bob Collymore: No. No.

M-PESA does have drawbacks: there're real concerns of criminal enterprises, scams and money laundering. And while it has been introduced in other countries like India, Egypt, Afghanistan and Romania - it has stubbornly refused to catch on as it has in Kenya. But the head of Safaricom thinks it's just a matter of time.

Bob Collymore: Because mobile phones are becoming so much more ubiquitous. Every adult in the world will have a mobile phone. And if you have that tool in your hands, imagine the things you can do.

We found among the Kenyans we met that M-PESA is igniting a real sense of patriotism. Just ask my cab driver Daniel.

Daniel: It is one of the best things that has happened to our country. But that makes you feel proud! And now you feel you are Kenyan!

Lesley Stahl: Yeah, you think of Kenya you don't think of high-tech.

Daniel: "Innovation," you know?

Lesley Stahl: Yea.

Daniel: That tells you now in the new world order anything is possible.

2015 CBS Interactive Inc. All Rights Reserved.

Admin · 10 vistas · Escribir un comentario